Online presence and visibility have become one of the most crucial elements of marketing for any business. People are so much connected that they want to find everything online. Smartphones have made it even easier to quickly search and download related apps and avail the services or solutions one wants from anywhere in the world. With millions of apps on the app stores (Google Play Store, Apple Store, and so on), businesses need to promote and increase the visibility of their apps so that more and more people can connect with them.
What is App Store Optimization?
App Store Optimization (ASO) is a process of increasing the
visibility of your app on the app stores to engage more people and convince
them to click on the app details to know more. In simple words, the more your
app is visible and ranked higher; the more likely you will get new subscribers daily,
weekly, or monthly.
App store optimization services include highlighting the app's features, the
products or services it offers, the reviews and rankings based on usage
statistics. Similar to Search Engine Optimization, App Store Optimization aims
to improve your app's visibility when people try to find apps on the app store.
Major factors that determine the quality of your Apps ranking on any app store
are:
1. 1- User-friendly keywords
2. 2- App titles that appeal to the audience
3. 3- A crisp and straightforward description of the
services offered
4. 4- Existing User reviews
5. 5- Number of downloads
Benefits of ASO
As per data from Google, nearly 40% of apps are found
directly on the app store. It means you can expect nearly 40% traffic directly
from the app store if your app is ranked higher than the rest of the
competition. Higher rankings enable users to develop trust easily, and once
they have downloaded your app, they are more likely to stay connected for long
durations.
Some of the major benefits, as pointed out by experts in app
store optimization services, are:
·
Improved visibility: ASO helps improve visibility, especially when
you use the relevant keywords and search terms that lead directly to your app
in the search results. The more visibility is, you can expect more downloads.
·
Increase sales: Getting found is just a start. When more and
more people subscribe to your services, sales start going up organically. Revenue
from apps increases, too, as the rankings and number of downloads improve. Apps
with high download rates can earn significantly from other promotional services
like displaying ads for other apps.
·
Global outreach: Simply creating an app is not enough if you are
not grabbing the attention of the global audience. ASO strategies help in
increasing the width and length of your reach, thereby encouraging organic downloads
globally.
·
Brand recognition: If you own a business and an app to provide
valuable insight on your product and services, people will automatically refer
your app to others who might need them. This chain reaction results in organic
brand recognition with minimum effort and expenditure on advertising.
Conclusion
